This may work to the disadvantage of some women when their social and economic status is determined in part by their looks.
The obsessive emphasis on looks threatens the safety of women as well. Violence against women within Argentina is a growing epidemic, and this reality devastates women, often silencing them BBC News The objectification of women is a factor in this barbaric reality that continues to worsen under the current administration, which is headed by a man who publicly confessed to cat-calling women. While mobilizations against femicide call for not one more life to be lost to this public health crisis, the line between beauty and sickness continues to blur.
In fact, when a survey revealed that more than half of the women in Buenos Aires felt that the unsolicited verbal taunting made them feel unsafe on the streets, the former Mayor of Buenos Aires dismissed these concerns and went as far as to accuse these same women of "lying.
They are constantly reminded in popular culture that men like their women like they like their cars, "a younger and newer model is always preferable. This in part explains why the beauty industry appears to be recession proof because and despite Argentina's economic decline. In Buenos Aires, the hottest commodity remains the appearance of youth, because it can lead to a wealth of opportunities and possibilities if you fit the right bill.
In this context, to strategically invest in a woman's most profitable attribute, "her body," not only is time consuming but it is also beyond oppressive. It can suck the life right out of you. The perils of aging are acculturated into young boys and girls as soon as they learn the popular children's song, "Manuelita" by Argentine cultural icon Maria Elena Walsh.
